01
Know where you stand
Get an overall score and a clear breakdown across seven areas, including messaging, calls to action, customer journey and trust.
The Digital Ad Ninja website marketing reviewYour website should win customers.
Your website should win customers.
Not just look good.
Find out what may be stopping visitors from taking the next step. Our expert-reviewed, 35-point website marketing review shows what’s working, what needs attention, and what to fix first.
Built for small businessesClear, prioritized recommendationsDelivered as a PDF
DIGITAL AD NINJAWebsite marketing review
A clearer path to
more inquiries.
more inquiries.
78/100
Conversion readinessIllustrative score, not a customer resultEvidence-led recommendations
Message & clarity
Calls to action
Proof & credibility
Customer journey
35 REVIEW CRITERIA01 / 07 CATEGORIES
Know what to fix.Before you spend more on traffic.
CREATE · OPTIMIZE · CONVERTDigital Ad Ninja’s marketing strategy, advertising and conversion approach.
Why start with a review?
Stop guessing what your website needs.
We review your site from a potential customer’s perspective, then turn observations into a focused plan for improving its readiness to earn inquiries.
02
See the opportunities
Receive a prioritized shortlist of improvements with explanations—not a generic checklist or a mystery score.
03
Know what happens next
Use the report yourself, share it with your developer, or ask Digital Ad Ninja to help with the next phase. Implementation is optional.
A simple process
Three steps. One clear direction.
STEP 01
Tell us about your site
We confirm your website, goals and the pages included in the review before work begins.
STEP 02
We review the experience
We assess 35 criteria across seven categories and apply human review to the findings.
STEP 03
Get your action plan
Receive a branded PDF with your score, supporting observations and prioritized next steps.
The main offerThe Digital Ad Ninja
The Digital Ad Ninja
website marketing review.
Find out whether your website clearly explains your value, builds confidence, and gives visitors a straightforward way to become leads.
- 35-point assessment across 7 conversion-readiness categories
- Overall score and category-by-category breakdown
- Evidence and prioritized recommendations, including quick wins
- Professional PDF report you can share with your team
- Optional conversation about implementation and ongoing support
Designed for a small-business homepage and up to five relevant supporting pages. Scope and delivery timing are confirmed before purchase.
Optional leadership support
Expert help when you need it.
Start with the Website Marketing Review. When your business needs additional leadership, ask about a tailored fractional engagement. These services are optional and scoped separately.
vCMO — Virtual Chief Marketing Officer
Fractional marketing leadership for strategy, positioning, campaign planning, marketing budgets, performance reviews and coordination of your marketing partners.
Call us about vCMO →Or inquire online about vCMO →vCFO — Virtual Chief Financial Officer
Fractional financial leadership for accounting oversight, budgeting and forecasting, cash-flow planning, financial reporting and management decision support.
Call us about vCFO →Or inquire online about vCFO →vCISO — Virtual Chief Information Security Officer
Fractional cybersecurity leadership for security strategy, risk assessments, security policies and governance, vendor risk and security program planning.
Call us about vCISO →Or inquire online about vCISO →Call (585) 566-2900 to discuss availability and a scope tailored to your organization. Fractional leadership services are separately contracted and are not included in the Website Marketing Review.
Digital advertisingLanding pages & website developmentCRM & lead follow-upEmail & SMS nurturingMarketing strategy
Common questions
Good questions, clear answers.
Is this a live conversion-rate or traffic audit?
No. The standard $199 review assesses publicly observable conversion readiness. We do not claim to know your actual traffic, conversion rate or lost revenue without access to your analytics and business data.
Does the review include a website redesign?
No. The review identifies and prioritizes improvements. Website design, implementation, advertising and ongoing services are separate optional engagements.
Will you review every page on my website?
The introductory review is scoped to your homepage and up to five supporting pages. We can discuss a custom scope for larger or more complex sites.
Do I have to sign up for ongoing services?
No. The review is a standalone, one-time service. You may implement recommendations yourself or use another provider.
What are vCMO, vCFO and vCISO services?
They are optional, separately scoped fractional leadership engagements: a virtual Chief Marketing Officer (vCMO) guides marketing; a virtual Chief Financial Officer (vCFO) supports finance and accounting oversight; and a virtual Chief Information Security Officer (vCISO) advises on cybersecurity strategy, risk and governance. Call us to discuss scope and availability.
Your next step starts here
Start with a $199 review Or contact us online ↗Know what to fix before you spend more to bring people in.
Talk with Digital Ad Ninja about your website marketing review. One straightforward conversation can clarify the scope and next steps.