This is a sample conversion optimization report. It shows the score, what is already working, where visitors drop off, and one fix you can make this week.
Example local service site · homepage and primary service page
Scores in a real sample are based on your pages, not this example.
A visitor can tell what you do without scrolling. That is the first job of the page, and this example gets it right.
Named customers and job details do more than a star badge. Proof is already on the page. It is just too far down.
Ready-to-call visitors have a number. The problem is everyone else, especially on a phone.
“Learn more” sends people back into the site. A conversion page should ask for the call, the quote, or the booking.
Seven fields before a price range or a next step. Most local buyers will call a competitor instead of finishing it.
The strongest review is three screens down. Visitors who bounce never see the reason to trust you.
On the example site, the main button becomes “Get a same-week quote” and sits next to one review line: “Fixed our leak the next day — Maria R.” Same offer. Clearer next step. That is the fastest conversion gain without a redesign.
Your free sample report includes your website score, what is already working, the opportunities costing you leads, and one change you can make right away to improve conversions. Enter your name and email and get the report for your site.